Istar 21 – Business Association for Improving the Cooperation Promotion and Tourism development in the Podunavlje region

Cluster, industrial sector: Hospitality and Tourism

Cluster Istar 21” is the association of business entities operating in the tourism field, and institutions/organizations interested in tourism development in Danube region. This cluster was established in 2008 and it covers the entire area of Danube region in Serbia.


Cluster’s objective is to interconnect tourist services providers and other related organizations in order to create an authentic tourist product along the river Danube that would be attractive for both domestic and foreign tourists. Cluster members’ goals are to raise the quality of services offered, to promote the tourism in the region through joint presentations, and to increase the inflow and turnover of both tourists and profit for all the cluster’s members.

 

Cluster activities:

  • Development of joint tourist product of "Istar 21" cluster.
  • Promotion of the cluster and its members on domestic and international fairs.
  • Development of "Istar 21" website.
  • Creation of "Istar 21" data base.
  • Organization of relevant educational programs for cluster members for the purpose of setting standards and improving the quality of offered services.
Number of the companies: 14
Number of scientific research and supporting institutions: 7
Number of employees: 228
Total turnover: 3.014.932,00 EUR
 

Istar 21 –Business Association for Improving the Cooperation Promotion and Tourism development in the Podunavlje region
Address: Pašićeva 7, 21000 Novi Sad
Phone: +381 21 472 4088
Е-mail: Istar21danube@gmail.com office@istar21.com
Website: www.istar21.com

Contact person:
Biljana Marčeta, Cluster’s secretary